Email Campaigns for Arno Declercq

How we used email marketing to support Studio Arno Declercq at Salone del Mobile

In the run-up to Salone del Mobile, we helped Studio Arno Declercq get more value from a resource many brands already have but rarely optimize: their email list.

Our first step was all about data cleanup and structure. We organized their contact list by removing duplicates and adding in key details like names, professions, and locations. This laid the groundwork for smarter audience segmentation — a simple but crucial step in any successful email marketing strategy.

Content Strategy

Together, we planned a series of email campaigns designed to build momentum in the weeks before and during Milan Design Week. From personal invitations to visit their space, to previews of both new and existing collections, each email added something to the narrative.

We designed a clean, branded email template using short, focused copy and subtle GIFs — enough to catch attention without overwhelming the content. Sending emails on a weekly rhythm gave followers a sense of continuity and allowed them to follow the brand’s Salone journey in real time.

The results weren’t just opens and clicks — they were conversations, new connections, and real engagement.

This kind of communication campaign shows that when you understand your audience and communicate with intention, email marketing becomes a powerful tool for visibility and connection, especially during key moments like international fairs.

Looking to create impact with your own campaigns? Email marketing might be your most underused asset.