International PR Campaign for Belgian Designer Julien Renault

Mar 11

An international PR campaign in support of the Knack & Le Vif Weekend Designer Of The Year

Each year since 2006, Knack & Le Vif Weekend award one up and coming Belgian designer as Designer Of The Year. The laureat acts as an ambassador of Belgian design towards the international design community.

Julien Renault: A Silent Force - Knack & Le Vif Weekend

Our mission at COVERED is to support exceptional designers and makers, to give them a voice, tell their story and help them secure and maintain a spot between the most respected brands in art & design history, we were thrilled to team up with Knack & Le Vif Weekend to support this initiative.

We worked with the designer behind the scenes, to build up toward the official announcement. We made sure a communication strategy was in place and all necessary press materials were prepared. We started press outreach to ensure optimal buzz once his name was announced.