Avenue Social Media Management

Content Creation and Social Media Management

After a thorough audit of Avenue’s social media channels we drafted a strategy aimed at increasing following as well as leads, showcasing expertise and achievements and ultimately driving traffic to the website.

To that aim we set up a content funnel that started from longread blogposts based on in-depth interviews on market trends, key achievements and industry insights.

These articles were than re-written in shortform to capture the attention of a professional audience on LinkedIn. We aimed to target people active in real estate, sales, investments and business development within the BeNeLux region.

Avenue Instagram feed

We created a professional and coherent feed through carefully thought out content pillars, graphic design and highlight selection

The content was then repackaged once again in a visual format for Instagram to increase general reach and attract the attention of new audiences who were then directed to the website or incouraged to reach out for more information.